BYD SHARK: First New Energy Pickup Launched in Mexico, Ushering in a Global New Energy Pickup Era

BYD's ground-breaking entry into the global pickup market with cutting-edge technology and design

On May 14, BYD unveiled its first new energy pickup, the BYD SHARK, at a global launch event in Mexico City. The BYD SHARK, positioned as a luxurious and intelligent new energy pickup, is equipped with the DMO Super Hybrid Off-Road platform and is priced at 969,800 Mexican pesos (approximately 41.6 million RMB). This marks a significant expansion of BYD’s product lineup and a key milestone in reshaping the global pickup market. The BYD SHARK is designed for international markets, integrating advanced new energy technology with diverse user needs, representing a bold step in BYD's global expansion.

The launch event featured an immersive experience showcasing the vehicle’s intelligent features and extreme off-road capabilities. Through interactive sensory experiences, attendees explored a "Tech Adventure Park," celebrating BYD SHARK’s innovation and power. Over 1,000 partners, media representatives, and customers from around the world attended the event, witnessing the debut of this revolutionary model.

BYD’s Executive Vice President and President of BYD Americas, Li Ke, commented, "As a global leader in new energy technology, BYD is committed to providing innovative solutions for users worldwide. Today, with the launch of our first new energy pickup, the BYD SHARK, we are setting a new standard in the pickup segment. With its human-centric design, DMO technology, and intelligent driving experience, BYD SHARK is set to redefine the market, opening up a world of limitless possibilities for users."

A Fusion of Luxury, Power, and Innovation

The BYD SHARK boasts the largest body dimensions in its class, providing a spacious and luxurious driving experience. Its design, inspired by the agility and strength of a shark, breaks away from traditional, conventional pickup aesthetics. The combination of cutting-edge technology with bold, rugged appeal makes it stand out in both urban environments and off-road adventures.

DMO Super Hybrid Platform: A Breakthrough in Off-Road and Comfort

At the heart of the BYD SHARK lies the DMO platform, which ensures superior off-road performance while maintaining the comfort and efficiency of an SUV. This groundbreaking platform integrates a non-load-bearing hybrid structure, a world-first longitudinal EHS drive system, and CTC battery-chassis integration. Coupled with front and rear double-wishbone independent suspension and a rear-drive system specifically designed for pickups, the BYD SHARK offers a perfect balance of power and comfort.

Exceptional Performance and Efficiency

With over 430 horsepower and a 0-100 km/h acceleration time of just 5.7 seconds, the BYD SHARK outperforms its conventional fuel-powered rivals. The intelligent electric four-wheel-drive system delivers a smoother, more reliable off-road experience. As a super hybrid model, the BYD SHARK combines electric and gasoline power, achieving a remarkable 840 km range under NEDC conditions, with a pure electric range of 100 km. Even in fuel mode, the NEDC fuel consumption is as low as 7.5L/100km, offering up to 40% fuel savings compared to conventional pickups.

Safety Meets Sustainability

Safety is a top priority for the BYD SHARK, with its ultra-safe Blade Battery and high-strength steel frame integrated into the CTC platform. The battery serves as both an energy source and a structural component, enhancing both battery and overall vehicle safety. With a 22% improvement in torsional rigidity, the vehicle offers enhanced stability and control. In addition, the cargo bed is designed for maximum versatility, featuring external power outlets that support outdoor power needs, further enriching the pickup lifestyle.

Intelligent Features for a Seamless Driving Experience

The BYD SHARK comes equipped with a host of intelligent features, including a rotating central control screen, voice-activated commands, remote vehicle management, NFC digital keys, W-HUD head-up display, and a 540-degree panoramic camera. These features provide a smoother, safer, and more convenient driving experience, embodying the best of modern automotive technology.

As the BYD SHARK enters more global markets, it marks the beginning of a new era in the global new energy pickup segment. With its international debut in Mexico, BYD continues its mission to lead the world’s automotive industry towards green, sustainable innovation. BYD's footprint now spans over 80 countries and regions, including Japan, Germany, Australia, Brazil, and the UAE, as it strives to help reduce the Earth's temperature by 1°C through cutting-edge technology and a greener lifestyle.